Banner advertising is a rectangular graphic display that stretches across the top or bottom of a website or down the right or left sidebar. The former type of banner advertisement is called a leaderboard, while the latter is called a skyscraper. Banner ads are image-based rather than text-based and are a popular form of website advertising.
By taking advantage of special online promotions, this media cost far less and have higher efficiencies with respect to other advertising media, such as television, billboards, newspapers, etc.
Internet always and at all times is awake! For this reason, the Internet, as a smart media, at any time, 24 hours a day is ready to introduce and advertise various products and services.
According to the latest statistics provided by the National Internet Development Center (NIDC), Internet penetration in Iran pasts 60 percent and this means that in Iran there are more than 45 million Internet users. That's why the Internet as a powerful and influential media with maximum coverage is an excellent platform for advertising.
Unique and superior feature of internet compared to other media is ability to evaluate the performance and effectiveness of an ad campaign with the help of systems and new tools census.
